SeatGeek · Independent product study
Field report
Browser-based persona study

UX field report

Outside-in hypotheses, not inside information.

No internal analytics, customer interviews or product roadmap informed this study. Synthetic browser probes reveal specific interface states; demand, prevalence, priority and business impact remain assumptions.

01 / Jobs to be done

What buyers need to accomplish

Priority order is a study hypothesis. Select a job to see its rationale, journey coverage, linked runs, and findings.

Priority assumptions and rationale will be shown with the study data. No priority is inferred from run counts.
Prioritized jobs, personas, outcomes and planned versus observed runs
JobPriorityPersonaOutcomeRuns
Inspect the selected job, journey and assumptions
Coverage boundary: this study probes ticket discovery and selection from supplied event pages. Full journey stages outside ticket selection—including checkout and after-purchase steps—are untested. No purchase or post-purchase outcome is inferred.
02 / Findings

Three opportunities to validate

Each item separates what the browser evidence shows from interpretation. Filter the set by persona, event, and outcome to see which observations recur.

Preserve what already helps
    03 / Journeys

    Follow the browser trail

    Select a run to inspect actions in order. Screenshots and captured page text stay attached to the step they support.

    04 / Model pilot

    Model behavior under review

    A bounded comparison of the pilot evidence and decision criteria. Read only what the captured runs support.

    Inspect model calibration and harness limitations
    05 / Method

    How to read the evidence

    This is a simulated-user study. It helps find plausible friction and build testable hypotheses; it does not replace ticket-buyer research.

    Method, limitations, and validation plan
    Limitations and missing evidence
    Next validation steps
    06 / References

    Research and system notes

    Source material and implementation references used to interpret the study output.